Is there any standard size for advertisement banners? Actually I am not much experienced in commercial web applications. In our application we have one problem. The developers have restricted the banner size. So when I downloaded some banners to check, some where slightly distorted. So is there any standard size for this which I can ask them to enforce?
I have not failed. I've just found 10,000 ways that won't work.
- Thomas Alva Edison (1847-1931)
The Interactive Advertising Bureau, IAB, offers a set of voluntary guidelines for ad units. This includes the already mentioned 468x60 full banner, but also half banner, buttons, pop-ups, skyscrapers etc. http://www.iab.net/standards/adunits.asp