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I tend to not watch the Super Bowl due to all the hype that comes with it, but I actually like the game.
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In the US, the hype is half the fun.
Lots of people (like my wife) watch the Super Bowl mostly for the commercials. Many new commercials are introduced each year during the Super Bowl. (Apple's famous "1984 Macintosh" commercial debuted during Super Bowl XVIII)
Can't say I like The Pats! Sorry Joe! They've had too many already! I don't personally like the 9rs and I was excited when they were down... But to admit I would have loved them to go to the Game left a little sour taste!
Now I have to say I'm on the Pat's bandwagon! Beat the Giants!