The problem you are having is related to the fact that QALoad begins looking for the file in the BinaryFiles folder.
Try simply specifying the filename and remove any reference to the directory structure - simply "<filename>.<ext>"
Note that if you had specified the entire path:
"C:\\Program Files\\Compuware\\QALoad\\BinaryFiles\\<filenam e>.<ext>" it probably would have worked. It might not have worked because the '\' character is special to the C/C++ programming language - you need to specify it as in the example above.