I've recently joined a company that builds data warehouses and presents the results to customers via a Business Intelligence product (MicroStrategy).
We follow the ASP model, where we host the data and the web site that customers access.
My question is rather mundane - what do you call patches to the reports presented by the BI product? Or new reports altogether? Are they patches? Service Packs? New versions of our "product". People here like "Service Pack," but I prefer upping the version number.