The company I'm with has implemented the Open AdStream Ad Server. Basically, I am attempting to come up with testing whether ad campaigns are being delivered as they are set up to be. The software offers reports and logs but the company doesn't know how trustworthy they are. Does it make sense to verify that the reports are accurately representing the number of impressions displayed and then use them as the proof that campaigns are functioning properly? How could I run isolated tests to test the reports?
yes, the reports are very detailed. You can set different criteria such as #click throughs, impressions, etc. as well as information pulled from cookies such as gender, age etc. They will also indicate the settings you have indicated (e.g. how many impressions you'd like served for a campaign)and list the actual impressions delivered alongside.
Does it make sense to verify that the reports are accurately being generated by comparing the settings you've specified with the actual performance logged? Example: I set that x impressions delivered per day, verify in report how many are delivered and compare with this.
I guess the question still remains thought that if expected and actual are not around the same, is it really the ad server that is not serving accurately according to settings or is it really the reporting that is not accurate.
If I were to decide that the reports are accurate I suppose they could then be used to determine if ads are being delivered according to settings...