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Anyone out there with ideas out there on how best to talk to your department heads about how search engine rankings work? This is part of the QA that I'm working on.
Re: Search Engines
That is an interesting area to "QA" based on what you are saying. The best way to talk to them about how search engine rankings work is by discussing the algorithms and telling them how they can maximize their use of them except in those situations where it is something privvy to the search engine maker only. The basics are: driving queury, backlink count, page rank, location metric.
You might want to check out the following: http://www7.scu.edu.au/programme/ful...19/com1919.htm