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Business Analysis Technique - SWOT Analysis

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by , 03-23-2015 at 10:48 AM (199 Views)
Business Analysis Technique - SWOT Analysis

SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) is a venerable mainstay of management and MBA curriculum. While it’s typically applied at the organization level for strategic management, SWOT analysis can be a helpful technique for understanding the business perspective for a set of requirements or a project. It’s described in 9.32 of the BABOK™.

A SWOT analysis also can be a wonderful technique to use to cultivate a group conversation – whether it’s with a laptop and projector, flip charts, dry-erase board or post-it notes – it’s a quick way to focus a group’s attention.

Here’s a sample SWOT analysis for Facebook. Let me know what you think, agree or disagree?
Strengths-
• Market Share – 500 million and growing
• Consistent user experience
• Business movement to Facebook / Twitter pages
Weaknesses
• Privacy controls and concerns
• Scalability
• Slowing growth rate
Opportunities
• Marketing
• 3rd Party products
• Ongoing global expansion
Threats
• Next disruptive products – what’s out there to make Facebook, MySpace?
• Privacy regulations
• Millennial and post generation move to texting

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Ronak Shah
Practice Head (QA / Software Testing)
CIGNEX Datamatics

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