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Business Analysis Technique - Focus Groups

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by , 03-23-2015 at 10:42 AM (143 Views)
Business Analysis Technique - Focus Groups

Focus Groups – the 11th Technique listed in the Business Analysis Body of Knowledge employ a skilled facilitator(s) and a small group of prospective or current customers to seek out and understand what the customer or user wants and/or how they use a product or service. The information gathered from a focus group is powerful. It can reorient a product’s direction or change how a product is presented.

Typically a focus group meets in person with a facilitator guiding a customer or user through a set of open-ended questions about a product or service. The use of web panels has become an increasingly popular method and allows an organization to understand and trace a customer’s perception over time.
Focus groups are often combined with several other business analysis techniques such as brainstorming, user scenarios, nominal-group technique and usability testing.

One may witness the power of focus groups to alter a software’s design and even halt a new product introduction.

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Ronak Shah
Practice Head (QA / Software Testing)
CIGNEX Datamatics
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