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Ronak

Social Media Optimization (SMO)

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by , 03-23-2015 at 02:21 AM (166 Views)
Social Media Optimization (SMO) Strategy as a Business

Social Media Optimization involves the strategies and processes to attract quality traffic to the websites from any sources other than the search engines. The sources used to drive the traffic can include blogs, social networking websites, social bookmarking websites, video sharing websites etc. It would not be wrong to say that Social Media has emerged as the latest qualitative leap in the marketing and promotion of businesses, services and products. Various companies and institutions seek to extract benefits from the bustling Social Media platforms and websites to draw clients and customers or to simply create a public opinion in their favor.

As a SMO service provider, one should aim to help the clientís businesses grow through a smart use of the latest Social Media Optimization techniques. The focus should not be only on ensuring a high Return on investment but also allowing the clients to create a favorable opinion amongst the masses for their benefit and building a positive image for the company or its products and services.

In the present scenario, it would not be wrong to say that the three major sites that can work as the best sources for driving quality traffic are Facebook, Twitter and Youtube.

Offer complete range of SMO services through talented and experienced specialists. SMO services include the following:
  • Article Submission
  • Press Release Submission
  • Social Bookmarking
  • Video Submissions
  • PPT Submissions
  • RSS Feed Submissions
  • Social Network Marketing
  • Posting on Forums


Place special emphasis on the key aspects of each of these processes and prioritize tasks in a particular SMO campaign according to the needs of the clients.
Employ a creative and fresh approach in your work. Believe in sticking to the basics along with experimentation with latest techniques and methods.

Employ a holistic approach towards SMO. Not only study customerís business, its needs and goals but also keep an eye on the actions of the competitors while maintaining a dynamic check on the areas that need improvement.

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Ronak Shah
Practice Head (QA / Software Testing)
CIGNEX Datamatics

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