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Ronak

Software Testing Industry- Unique Growth Strategies

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by , 12-14-2014 at 04:52 PM (235 Views)
High levels of similarity across comprehensive testing service vendors demand that providers clearly articulate how their advanced frameworks can be a differentiator to the customer, how it can improve assurance (business and technical) at lower cost in shorter time frames with higher predictability.



To attain a leadership position among the abundant service providers, vendors have identified and started adopting different growth strategies. Leveraging new delivery models, creating their own IP model to scale up, increase their IP investment in automation across the test value chain, setting onshore and nearshore centres to tap into the local talent available, creating test labs and offering them on hire to customers, forming partnerships with tools/solutions providers are some of the strategies followed by vendors.



By providing risk mitigating services and maintaining the quality of services, providers are increasingly driving validation of software to the front of the life cycle and thus, closely aligning testing services with business value.



Here are some of the unique growth strategies.



IP Creation: Organization providing IP based model which helps in scaling up.
Test Labs: Labs on hire, tool-agnostic centers. Assemble all competencies and tools at one place and provide customized service.
Global Delivery Model: Setting up onshore and nearshore centers. Recruit local talent with Domain expertize.
Alliances and Partnerships: Partnership or alliances with the tools/solutions providers to circumvent pain areas.
Leverage new pricing and Delivery models: Pricing models change from per device, per seat, per test execution to outcome based, per use


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Ronak Shah
Practice Head (Software Testing / QA)
CIGNEX Datamatics

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